And they have great taste in celebrity endorsements!
Lee Ann Womack has been brought on board to be the celebrity spokeswoman for the limited-time return of Zaxby's fan favorites The Roadhouse Zalad and Birthday Cake Milkshake. Lee Ann's fun T.V. spots are set to begin airing today, July 3.
“We strive to offer our guests new and unique menu options, but we also recognize the appeal that many of our past, limited-time menu items have had over the years,” said Zach McLeroy, CEO and co-founder of Zaxby’s. “Reintroducing these old favorites is our way of surprising our guests and giving them another taste of their favorite items.”
Zaxby’s is also a user of Twitter and uses the social media site to help pick its celebrity endorsers. Lee Ann was just the latest fan pick in a long line of celebrities. Fans can follow Zaxby’s on Twitter (@Zaxbys) and help them pick their next celebrity endorser by using the #ZaxbysNextCeleb hashtag.
You can check out one of Lee Ann's commercials below, but be sure to head over to Zaxby's Facebook page to see the other as well as some photos, etc.