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While I was a little critical of the production on this song, they could not really have done better with the video. Apart from the slow, smooth movement and pastel colors complimenting the feel of the ballad exceptionally well, there is a marketing strategy involved that I’m sure will really boost the sales of this record and put Kellie’s music back on the country music radar.
Her popularity on Dancing With The Stars makes featuring her dancing with her partner Derek Hough a no-brainer, as it draws in views and listens from those who do not know her music but simply enjoyed her dancing on the show (and I can imagine this is quite a high number of people). It capitalizes on the post-winning buzz and also makes her identifiable for channel-hoppers, for example. Then there’s the simple fact that she’s just damn good at it. It makes for fantastic viewing, and will stand out among country music videos that mostly depict people getting drunk in trucks and partying. A music video that actually shows talent and will be awe-inspiring for viewers is one of the best adverts Kellie could have for this song.
Another aspect, however, that I am myself divided on is the level of intimacy involved between her and Derek during their dancing. I did not watch Kellie on the show, but their intimacy in this video is far beyond what I usually see on these kinds of shows. On the one hand, gentle caressing, faces very close, eyes shut etc sells the very loving premise of the song on all accounts and creates a solid meaning, which is all we can ask for from a video. However, knowing that Kellie is married makes me feel rather uncomfortable watching it, and I’m sure I can’t be the only one. I know stars do all manner of things in music videos separate from their love life and it’s called acting, but the manner in which the intimacy is carried out comes across as too meaningful not to bother me.
Whenever I heard Kellie singing this, I always imagined her singing it to her husband, so perhaps that’s why it gets to me. I can’t imagine it’s too much fun for Kyle to watch. Aside from that, Kellie’s acting is impeccable, and her ‘beauty’ shots singing by the window are emotional and heartfelt.
I’m excited to see what the release of this video will do for ‘Someone Somewhere Tonight’, as there’s no doubt that Kellie deserves to make it big in the country music world.
You can watch the video for ‘Someone Somewhere Tonight’ here: