After all the "sneak peeks" and hype build up to Toby Keith's newest video, "Hope on the Rocks" it finally arrived. I will admit that when I heard the title of this song I was intrigued and thought, "Wow maybe he is finally getting away from the drinking songs of late." Well the title was misleading because that is just the direction he went, but this time I was pleased with how this turned out. There were no "party girls" involved who felt the need to show their "girls" or guys all sloshed up and hoping to get with one of those party girls. It touched me since many years ago this was my life; the bartender part of it.
Toby brought a light to the world of being not only a bartender, but to being many things that are attached to that title. Friend, confidant, comedian, counselor, and a ray of light that can take one away from reality if only for a short time. In the fast times clubs you will not find this type of person who will be willing to listen to you bend their ear, but in the world of smaller local bars, or taverns as they are called in some states, this video portrayed it with excellence.
The song "Hope on the Rocks" is the title track and second single from Toby Keith's sixteenth studio album. The album "Hope on the Rocks" was released on Oct. 30 via Show Dog-Universal Music and it debuted at No. 6 on the U.S. Billboard 200 chart. The first single from that album was "I Like Girls That Drink Beer". For now Toby has sort of "redeemed" himself with me. I love his ballads and this is one that I can relate to and really love. The lyrics and video are good companions who match well together. Thanks Toby.
To get a better in depth look into this new video check out CMT; great coverage http://www.cmt.com/news/country-music/1698232/toby-keith-tends-bar-for-hope-on-the-rocks-video.jhtml.