And LeAnn Rimes is helping out.
The Got Milk? campaign recently tweeted the above picture along with:
GOT MILK? GIVES HELPING HAND WITH GLASSES SALE
Sale to Raise $50K for State Non-Profits Promoting Health & Nutrition
The California Milk Processor Board (CMPB), the creator of GOT MILK?, announced today the creation of a four-week sale of limited edition milk glasses from Jul. 9 through Aug. 5, 2012 to benefit community-based organizations in the Golden State. THINK Together, the Bay Area Community Resources and the Central Valley Afterschool Foundation, which support afterschool and summer programs for children and their parents to make wholesome, "real" and "simple" food choices for a healthy lifestyle, will work with GOT MILK? to raise $50,000 during the sale.
The glass sale is the extension of GOT MILK?'s latest campaign, 'Science of Imitation Milk', which educates California consumers of the long list of hard-to-pronounce ingredients in imitation milk, contrasting that of the pure, simple nature of dairy milk. The limited edition glasses, which hopes to bring this message home to families while helping a good cause, come two in a set: the real milk glass shows the very short list of ingredients that can be found in dairy milk (milk and vitamin D3) in contrast to the "imitation milk" glass which has a multitude of ingredients that include soy beans, water, zinc gluconate and carrageenan, among others. During the four-week sale, the pair can be purchased on www.gotmilk.com/glasses for $15, which includes shipping and handling, with 100 percent of the purchase going directly to the community organizations to support nutrition education programs in Los Angeles, Sacramento, San Diego, San Francisco/San Jose and Fresno. The goal of the sale is to raise $10,000 for each area for a total of $50,000.