A little more info regarding Keith Urban's tour has come to light, unfortunately it's not more dates. It's been announced that KC Masterpiece Barbecue Sauce and Kingsford Charcoal will sponsor Keith's 2009 Escape Together tour.
Obviously KC Masterpiece and Kingsford like being sponsors since they also sponsored Tim McGraw's tour last year. That was their first foray into concert sponsorship.
"There's a perfect link between people who barbecue out in the backyard and people listening to country music," Drew McGowan, senior group manager, PR and sponsorships for the Clorox Company, which owns both brands, says. "We definitely wanted to continue our commitment to country music just because it fits so well with our brands. We looked at who was touring this summer and who made a lot of sense with our brands individually, and Keith just seemed like a perfect fit."
As part of the sponsorship, KC Masterpiece and Kingsford will host the Keith Urban Backstage Barbecue Experience, VIP pre-show, admission to the concert and a private performance by and photo op with Urban. Barbecue champion Chris Lilly has signed on as the "official pitmaster" for the tour and will be firing up the grills at concerts.
Mmmm, barbecue. Sounds much more tasty than Jägermeister or Corona. Sorry Pat and Kenny.
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